“We received just 12 units”: retailer defends 300% Pokémon First Partner price increase
UK retailer Unicorn Cards drew heavy backlash for listing the First Partner Series 2 collection at £59.90, nearly 300% over its £14.99 RRP and matching secondary market prices. After the post hit the r/PokemonTCG_UK subreddit, the retailer was flooded with 1-star Trustpilot reviews and pulled the listing.
The company blamed tiny allocations, saying some recent Pokemon products arrive in quantities as low as 6 to 12 units, making RRP pricing commercially unworkable against monthly costs in the tens of thousands of pounds. Unicorn Cards says it will list comparable upcoming products at RRP going forward, while noting that small allocations mean those will still sell out to the first few buyers or bots.
