McDonald's Japan Ends Pokémon Happy Meals Over Reseller Abuse

McDonald's Japan Ends Pokémon Happy Meals Over Reseller Abuse

McDonald's Japan canceled its Pokémon Happy Set promotion after resellers bought meals in bulk solely for the included Pokémon cards, then dumped the food and trash outside restaurants. The Happy Sets, which included a toy and a Pokémon card for 510 yen (~$3.40), sold out in a single day, with resellers listing the cards on eBay for roughly $28 each. In response, McDonald's Japan announced it may limit per-person purchases, end online ordering for Happy Sets, and cancel official app memberships for repeat bulk buyers. (Source: USA TODAY)